It has, for some time now, become increasingly difficult for companies carrying out their activity in the mobile app development world to meet the rising expectations of modern smartphone users, whose numbers have already passed the 6 billion mark. With over 100 000 mobile applications being launched every month, competition is fierce, and those wishing to stay relevant must not only leverage the latest technologies in order to provide unique experiences to their clients but must also keep up with the trends. In an attempt to make the latter easier, we have come up with a list of mobile app development trends to watch out for in 2023, that all companies operating in the mobile app industry, as well as those who run their business by means of a mobile app, should be aware of.
- Companies will continue to explore and unlock the potential of artificial intelligence and machine learning.
The use of artificial intelligence and machine learning in the mobile app sector is not something that the industry has not seen before, however the continuous advancements that revolve around these two technologies will give rise to new opportunities for mobile application developers to up their game. In this sense, specialists can create a hyper personalized experience, as AI allows them to understand app users’ behaviour in an unprecedented way. And the applications of AI go beyond the possibility of offering relevant and inviting content to users, in accordance with their likes and interests, security will also be given a boost. By incorporating AI and ML into the mobile app development process, companies are able to provide next-level security to their customers, who can rest assured that their personal information is protected against harm and cyberattacks. Speech recognition and image recognition are some of the tools that assist developers in strengthening security, enabling users to effortlessly set up their biometric data, and, consequently, upgrade and add to the authentication process.
- 5G will allow developers to create high-performing mobile apps.
As 5G networks will continue to be accessible to more and more users in the following year, being expected to account for almost 25% of the global mobile technology market by the end of 2025, developers will be able to build high-performing apps, while also letting their creativity shine. For it is only with the help of such an advanced technology, that mobile app developers will be able to successfully integrate augmented reality and virtual reality into the mobile app development scene. As a result, immersive gaming will become a reality and creating futuristic mobile apps will no longer be just a dream of ambitious developers. Furthermore, 5G-powered mobile apps will enable users to enjoy high resolution live streaming at a significantly more rapid speed, greatly reduced latency, and increased battery life of devices.
- Blockchain technology will provide users with an enhanced security.
An increased level of security will never go out of style in the mobile app development world, and since recent statistics surrounding cybercrime have been quite alarming, companies will be shifting their focus towards addressing such issues even more in the upcoming year. And the solution that they have found to be most effective in this context, is that revolving around blockchain technology. This strategy brings transparency and increased data security, as every transaction that is being made is secure and can be easily tracked. And as more and more users prefer online payment, the benefits that blockchain technology provides, become all the more valuable. In addition to this, as such a decentralized system records transactions in a public ledger, there is no room left for fraudulent activities and information cannot be altered or lost.
- Improving user experience will still be a top priority for those operating in the mobile app industry.
The success of mobile applications depends heavily on user experience, as those who are not satisfied with the overall interaction with a mobile application, will be labelling the brand represented by it, as one that leaves much to be desired, and will most likely uninstall the app. It is for this reason that companies will continue to focus on improving UX in 2023, looking for innovative ways to retain users, as well as attract new ones with the help of an excellent user experience. Easy and intuitive navigation, updated design, legibility in user interfaces, minimized search effort, reduced latency and in-app friction, and personalization, are some of the elements that mobile app developers must bear in mind when designing and creating mobile applications, so that they are able to keep users happy.
Mobile apps users represent a tough crowd, and in order to meet their expectations and develop products that satisfy their needs and wants, companies activating in the industry must be up to date with the current and upcoming trends that are expected to dominate this sector. In 2023, artificial intelligence, machine learning, blockchain technology, and 5G will make the headlines, so those aspiring to succeed in this competitive environment should make sure that they incorporate these solutions.